How Corporate Giants Invest In AI

Last week I published an article on the overall trends in the AI industry. After reviewing 1600+ AI startups globally, I was able to group most startups into 22 different subcategories, reveal fundraising trends, identify countries leading the AI race and more.

Taking it one step further, I wanted to share how the largest corporations by industry invest in AI startups. Watching corporate venture capital fund’s activity is a key indicator in spotting industry disruption. Corporate funds typically have very rigorous investment criteria and chase after investments that either add new revenue streams, boost operational efficiencies or attempt to partner with future competition.

I analysed over 200 of the most active CVC funds as well as the most influential corporations across 11 industries. My goal was to find which AI subcategories receive the most funding by industry, what corporations lead in AI investment per industry, what are the most popular AI startups in each industry and what AI startups are making the most impact across all industries.

The 11 industries I researched are as follows:

  • Tech Giants (Top 15 largest or most influential technology corporations)
  • Finance (Largest most active banks or financial institutions globally)
  • Telecoms (Largest telecoms by continent)
  • Electronic Manufacturers (The largest semi-conductor, chip and electronic device manufacturers)
  • Media (Largest media, advertising or entertainment corporations)
  • Industrial (Largest industrial manufacturing corporations that includes construction, appliances, metals, aerospace, chemicals, etc)
  • Commerce (Worlds largest eCommerce and retail stores)
  • Insurance (Largest life, health, automobile or reinsurance providers)
  • Consulting (The largest strategy, tech and accounting consulting firms)
  • Automotive (The largest automotive or parts manufacturers)
  • Healthcare (The largest hospitals, biochemical or pharmaceutical corporations)

I also took TechCrunch’s 2017 top 10 VC list and used it as a reference point to compare against corporations. VC’s typically have a much longer term vision than corporations and should indicate what AI startups will have more of an impact in 5 to 10 years.

Please note, all of this information is what I was able to find publicly. I’m sure there are many undisclosed investments made by these corporations. However, I think this subset of information will give you a general idea of the common trends among industries.


AI Investment Analytics By Industry

There was over 400 investments/acquisitions made by large corporations in AI startups. The Top VC’s and Tech Giants outpace all other industries with the most investments in AI startups. However, it’s surprising to find Finance, Telecom and Media industries are leading outside of the tech industry. Surprisingly, the Healthcare industry invested in the least amount of AI startups.

Most industry giants are investing in more US AI startups than INT startups. This means corporations abroad are pushing more capital to the US and less US investors are moving capital outside of the US. In reference to my previous article, given that there are significantly more AI startups built in the US, this is probably why we have this disparity. It is surprising however, to see the Top VCs actually invest less abroad than most tech giants.

In my previous article I split all AI startups into two categories. First by Horizontal, which are startups building AI tools, think of this as the hammer or measuring tape. Second by Vertical, which are startups creating a service using a form of AI, think of this as the plumber or construction worker. The majority of all industry leaders are investing in slightly more Horizontal AI categories than the Vertical AI categories. This is probably driven by corporations desire to find tools that improve existing products and services as opposed to trying to create a whole new product offering.

AI startups that fundraise from corporations are raising significantly more capital than the global benchmark of $10-11M. Startups receiving capital from corporations signals to the industry that there are potential synergies, therefore future growth expectations are much higher and price goes up. International AI startups raise a significant amount more capital than US AI startups. This can be a result of a tremendous amount of capital abroad with a very little supply of AI startups which inevitably drives up prices.

If you were to break apart the average fundraise by location in to categories it will paint a slightly different picture. It seems US corporate investors either find more opportunities/impactful AI startups in the Vertical category or less supply of them in comparison to the Horizontal category. For the international community it is opposite that of the US.

There doesn’t seem to be any outliers by country that pushed the average capital raise, which is something we saw in the previous article. The countries that receive the most investment from each industry and Top VCs are the United Kingdom, China, Israel, Canada, Japan and Singapore. These countries lead because they have very active corporations investing in their community and they also lead with the most amount of startups/funding outside the US.


AI Subcategory Investment Analytics By Industry

The graph above showcases how corporations from each industry are investing across the 9 Horizontal AI subcategories. In my previous article, most capital flowed into Vision, Tool and Analytics subcategories, this follows the corporate industry trends as well. To help you parse through the graph above, I broke down the top subcategories per industry:

  • Tech Giants: Vision, Tool and Analytics
  • Top VCs: Vision, Analytics and Security/Assistants
  • Finance: Tool, Security and Vision
  • Telecom: Vision, Analytics, Security and Assistants
  • Electronic: Tool, Security and Infrastructure
  • Media: Vision, Analytics and Data
  • Industrial: Vision and Tool/Analytics/Infrastructure/Robotics
  • Commerce: Vision and Infrastructure
  • Insurance: Tool and Analytics
  • Consulting: Security
  • Automotive: Robotics
  • Healthcare: Vision

This graph represents how corporations across all industries have invested in the 13 Vertical AI subcategories. In my previous article, Automotive, Healthcare and Fintech subcategories received the most funding. The graph above showcases how Fintech, Enterprise, CRM and Marketing are the most popular subcategories among all industries and Top VCs. This means corporations are focused on investing in operational efficiencies and customer acquisition. However, if you were to remove Top VCs, the most popular subcategory is Automotive, followed by Marketing, CRM, Fintech, Enterprise and IoT. In addition, Top VCs invest significantly more in Healthcare than they do in the Automotive subcategory. The top subcategories per industry are as follows:

  • Tech Giants: CRM, Marketing and IoT
  • Top VCs: Enterprise, Healthcare and Fintech
  • Finance: Fintech
  • Telecom: Enterprise and Automotive
  • Electronic: Automotive
  • Media: Marketing
  • Industrial: IoT
  • Commerce: Commerce
  • Insurance: Fintech
  • Consulting: CRM
  • Automotive: Automotive
  • Healthcare: Enterprise and Healthcare


Top AI Investors And Startups By Industry

To recap some of the information above, I wanted to share who are the most active AI investors in each industry, the most popular AI startups in some industries, and the most popular AI startups overall. The top investors and startups are below:

  • Tech Giants: Most active investors are Intel, Google and Salesforce. The most popular AI startups are MindMeld, CognitiveScale and Unbabel.
  • Top VCs: Most active investors are NEA, A16Z and Khosla/Accel. The most popular AI startups are Kensho and Timeful.
  • Finance: Most active investors are Bloomberg, Mastercard and Goldman/Fidelity/Citi. The most popular AI startups are Kensho, Moneytree and
  • Telecom: Most active investors are Softbank, NTT and Singtel. The most popular AI startups are Precision Hawk and MindMeld.
  • Electronic: Most active investors are Dell and Nvidia.
  • Media: Most active investors are R/GA, Comcast and KBS. The most popular AI startups are Vidrovr and Indicative.
  • Industrial: Most active investors are GE, ABB and Bosch. The most popular AI startup is Maana.
  • Commerce: Most active investor is Alibaba. The most popular AI startup is SalesPredict.
  • Insurance: Most active investor is New York Life.
  • Consulting: Most active investor is Bain.
  • Automotive: Most active investors are Ford and Toyota.
  • Healthcare: There weren’t any investors that stood out as the most active.

The startups with funding from the most amount of industries are CYNGN, Lemonade, Graphcore, Vicarious, ABEJA, Tamr and MindMeld.

The startups with the most corporate investors are Kensho, CYNGN, MindMeld, Moneytree, Maana, Lemonade, and Bonsai.



I hope this gives you a better overview of the AI startup ecosystem. As a reminder, this only showcases public information corporations are willing to share about their investments in AI. However, I think it is a good indicator where AI is growing, where it is not, and where it could be in the future.

I will continue to post a few more articles on the state of the AI industry. This will include top startups by subcategory. Stay tuned!


Who Is Leading The AI Race?

Artificial Intelligence is becoming an extremely important function of the next evolution of technology. Therefore, I looked at every AI startup at the end of 2017. This was a collection of 1600+ startups globally. My goal was to understand the applications of AI/ML in every industry, the current fundraising environment and what countries are leading in AI development.

My summarised findings are below. You will see what countries are leading in the AI development and fundraising. In addition, I broke apart all 1600+ startups into 22 subcategories by function and application. This will help you understand where AI leads in development, funding and exits for each industry and application.

This report will give entrepreneurs, investors and companies a sense of where opportunities in AI exist and a benchmark for valuations.

For reference, I only looked at startups that have raised Angel-Series C funding. I combed through every company and applied my best judgement to keep startups if they actual apply a form of AI.


Countries Leading AI Development

The United States generated almost 1.5x the amount of startups than all other countries outside the US combined (International). It’s intriguing to see the United Kingdom as the leader of AI development outside the US, with Canada and Israel not too far behind.

Countries leading by total investment into AI startups paints a different picture. United States generated almost 2x the amount of investment than the entire international community received. However, China, Hong Kong and Japan have pushed a significant amount of investment into a smaller number of companies.

For both the US and all International companies, the average funding for AI startups hovers around $10M-$11M. However you’ll find that Hong Kong, China and Japan startup’s average raise is much higher. This could imply these startups are overvalued or AI startups in these markets are performing very well. Without these outliers, the average funding for International AI startups is closer to $5M.

It’s interesting to note the US as 3x as many more exits than the International community. Runner up is actually Israel, United Kingdom, Canada and China.


AI Startup Subcategories

After looking at over 1600 companies, I was able to come up with 2 main categories for AI startups, that further breaks into 22 subcategories. The two main categories are Horizontal AI and Vertical AI.

The Horizontal AI category are startups that are building AI tools, platforms or infrastructure that can be used across almost all industries. Think of this category as the hammer, wood or measuring tape of AI. This category breaks into 9 subcategories outlined below:

  • Analytics: AI built for analysing and pulling insights from large data sets
  • Assistant: Tools that are built to be forms of chat bots
  • Data: Startups that acquire, analyse and sell private data sets
  • Infrastructure: Startups building the physical or software infrastructure to empower AI tools
  • NLP: AI startups focused on understanding speech, voice or text (natural language processing)
  • Robotics: AI built for robots to perform any types of tasks, movements, etc
  • Security: Tools built to protect companies from security threats
  • Tool: Startups building general AI algorithms
  • Vision: Startups building image recognition tools

The Vertical AI category is applying AI tools to a particular industry to provide a service. Think of these as the plumber, construction worker or appraiser – they are simply using tools from Horizontal AI to provide unique services. This category is broken into 13 subcategories outlined below:

  • Agriculture: Startups building AI services to improve farming
  • Automotive: Startups building navigation, self-driving, maintenance, or any applications for vehicles
  • Commerce: AI companies built for different forms of commerce
  • Consumer: AI startups built for consumer lifestyle
  • CRM: AI startups focused on sales or managing customer questions
  • Education: AI startups focused on bettering education for students, teachers or schools
  • Enterprise: AI startups solely focused on improving operations in corporations, including accessing/sharing information, automating menial tasks, etc
  • Fintech: AI tools built for banking, investment, wealth management or efficient/safer ways to transact with one another
  • Gaming: Tools build for better gaming experiences, content or distribution
  • Healthcare: Any forms of managing, monitoring or servicing healthcare
  • IoT: Tools that collect, analyse or manage IoT device information
  • Marketing: Different forms of advertising or marketing activities
  • Recruiting: Tools built to source, analyse and track potential hires and or existing employees


Horizontal And Vertical Subcategory Break Down

Both the US and International community have built more Vertical AI startups than Horizontal AI startups.

However, the International community actually raises more funding for the Horizontal AI category than their Vertical AI category.


Horizontal AI Subcategory Statistics

In Horizontal AI, most US startups are created in the Analytics, Vision, Tool and Security subcategories. The International community differs slightly being that Vision, Analytics, Tool and NLP subcategories lead.

In the Horizontal AI Category, more funding is pushed into Tool, Analytics, Robotics and Vision subcategories for US startups. Whereas International startups it is Vision, Robotics, Infrastructure and Tool subcategories. This can be slightly skewed by the China, Hong Kong and Japan funding environments.

In the Horizontal AI category, you’ll notice most subcategories are at or above the average funding rate for all AI startups. You’ll also notice the Infrastructure subcategory gets a substantial amount of funding outside the US. This anomaly is from the China, Hong Kong and Japan funding environment.

It’s notable that the Analytics subcategory leads in the number of exits compared to all other subcategories in US and International.

Outside the US, the UK, Israel, China, Canada, and France are leading the development of Horizontal AI startup subcategory.


Vertical AI Subcategory Statistics

In the Vertical AI Category, most US startups are created in the Marketing, CRM, Enterprise and Healthcare subcategories. Whereas in International it is Fintech, Enterprise, Healthcare and Marketing subcategories.

In the Vertical AI category, more funding is pushed into Automotive, Healthcare, Fintech and Marketing subcategories. Whereas in International it is Healthcare, Fintech, Marketing and CRM subcategories.

In the Vertical AI category, you’ll notice US startups in Automotive and Agriculture receive a substantial amount of funding compared to the industry average. Outside the US you’ll find most subcategories raise below the average funding rate for AI startups.

Most exits in Vertical AI are within Marketing, CRM or Enterprise subcategories. However, it is surprising that the Consumer subcategory is one of the top exit subcategories both in US and International.

Outside the US, the UK, Canada, Israel, Germany and India are leading the development of Vertical AI startup subcategory.



There are many inferences you can pull from this data. I hope this helps puts the AI industry into perspective for many investors, entrepreneurs and corporations. It’s clear the United States outpaces all other countries in AI development and funding. Nonetheless, capital is flowing into this industry quickly and there are many opportunities to fill in each subcategory globally.

Of the 1600 AI startups, I believe about 360 will have big impact on their subcategory. Please connect or follow me as I will break down what companies to watch for in each subcategory in the future.